About us
We are Straq
Our story
Straq is a young company founded in the Netherlands in 2020 with the mission to create innovative builders hardware with improved user-friendliness and new application possibilities. The initial focus was on developing a new line of concealed hinges. This specific product requires significant expertise for installation and is increasingly being used in the high-end segment of door products. The first concept designs and prototypes of surface-mounted concealed hinges for flush and rebated doors were created in the early years of the company’s founding. Extensive testing, optimization, and production preparation of the first concealed hinge model have been carried out in the past two years.
Founder of Straq, Willem Jan de Visser, has a product development background in builders hardware and folding mobility products for over 20 years. Extensive experience in developing folding products like prams created the knowhow and skills to develop a completely new design of surface mount hinge that offers new possibilities. The first functional prototypes were built in his workshop in Haarlem.
Installers and customers at the core
At Straq, we believe that a truly functional architectural hardware product can only be developed when key market players are actively involved in addressing real-world needs. From the early stages of concept development, we test and validate the usability and application of our designs in close collaboration with various industry stakeholders. This approach allows Straq to offer innovative and practical solutions tailored to real market demands.
With pioneering products, Straq opens up new possibilities for the application and integration of doors and windows. Our innovative concealed hinge with a full 180-degree opening angle features patented technology that is truly unique in the market. For the first time, both consumers and installers can easily mount a door with pre-integrated hinges directly onto a frame at home — no specialized tools or processing required. These new product features enable broader market adoption and simplify installation across a wide range of use cases.
Built to last…
Straq hinges are developed with state of the art engineering tools. The engineered design has a unique structure developed with FEA tools to guarantee maximum strength and durability.
Straq uses durable high quality materials in its hinges to ensure consistency and flawless functionality.
Our concealed hinges are built to resist most intensive use. We test our hinges on highest grades of impact and durability. Our quality assessment program guarantees full functionality and quality to be delivered to our customers.
